Developing marketing plans and strategies is more challenging than ever. In .a world thats constantly evolving you need to b able to move at a fast pace.
One question I’m often asked is “is a marketing strategy and a marketing plan the same thing” the answer is no. They do, however, work together.
Your marketing plan is how you are going to achieve your marketing goals. It's the application of your strategy, a roadmap that will guide you from one point to another. Together we'll establish your business objectives and marketing goals and build an airtight and effective marketing plan to position your brand precisely where you want it.
"Shall we travel across Asia this summer?" "Sure, why not!" So there's your plan, now how are you going to achieve it? Your marketing strategy consists of the "what" has to be done. I'll devise a unique strategy shaped by those long term, forward-thinking business goals we set out in the marketing plan. You and your team will be able to use your new strategy to identify and understand your audience, target them and hopefully convert them into customers.