Jade Kinsella - Digital Marketing Manager

Professional Summary

Driven and strategic digital marketing manager with over 8 years of experience and professional ICT qualifications.  I am accomplished in improving performance, development, awareness & lead generation. Highly motivated, ambitious and keen on self-development.


Senior Marketing Manager at In-house Recruitment Jan 2019 – Current

The largest community of In-house Recruiters in the UK. With 10,000+ members there are 60+ events each year ranging from exhibitions to exclusive targeted dinners for Recruitment Leaders.

  • Direct management of the Marketing Assistant and the Content Manager.

  • Responsible for developing and implementing marketing strategies for 62 events per year

  • Manage Eventbrite; create affiliate links, promotional codes, download CSV’s, manage attendees, check in’s & more.

  • Manage the CRM - Salesforce; manage contacts, opportunities, leads & reports

  • Full responsibility for the email campaigns using Pardot & MailChimp: manage & create prospect lists, create dynamic rules, measure KPI’s, create 4-10 emails per week in HTML & PT

  • Manage Marketing Budget & Social Media Ad Spend

  • Manage all aspects of all 3 company websites using WordPress & Sitegeound. Examples, creating conference pages, agendas, client tags, slider revolutions, URL redirects, contact forms, partnership opportunities, anchor menus & more

  • Create weekly, monthly & quarterly KPI reports across multiple platforms

  • Create all strategies and plans I.e event plans, event measurement plans, crisis strategies, email campaign strategies, sponsor & affiliate marketing strategies & more.

  • Create company designs using photoshop, illustrator & Canva; headline banners, website logos, event banners, agendas, floor-plans & more.


Head of Marketing at Action West London June 2018 – Current 

Outline – A non-profit helping disadvantaged individuals into education, employment and enterprise. I report to the CEO and lead a small team of interns, volunteers & graduates.

  • Develop multi-channel marketing plans in line with company objectives

  • Website content creation and maintenance (WordPress)

  • Communicate with key stakeholders, trustees and board members

  • Coordinate online marketing campaigns and fundraising campaigns

  • Responsible for design and content creation of MailChimp newsletters

  • Monthly data analysis of KPIs

  • Design all creative marketing materials

  • Management of Social Media accounts: Facebook, Twitter & LinkedIn


Social Media & Marketing Manager at Scarlet Ladies May 2018  - Current 

Outline – A social enterprise and community of women supporting each other towards

sexual empowerment. Helping women grow in confidence without fear or shame


  • Responsible for driving brand awareness and engagement – delivering the right message to the right audience

  • Develop strategic marketing strategies and execute all digital marketing campaigns across; Email, Social Media and Paid Advertising

  • Create monthly performance reports and measure key KPI’s on social media for both paid and organic reach and report key demographics across multiple channels

  • Monitor Google Analytics to identify acquisition sources and identify key needs and opportunities to increase conversions

  • Create and execute membership retention strategies and implement growth strategies to increase online community at a steady pace across 3 social media networks

  • Design all creative visual content for online event flyers

  • Curate copy for event write up’s and website content (WordPress)


Marketing Manager at Piccadilly Mailbox May 2018 – Current 

Outline – Virtual Office provider in Mayfair. I work closely with the sales manager to generate new leads and build brand awareness.

  • Provide full marketing consulting and develop effective marketing communications in line with company objectives

  • Create all marketing copy for sales outreach and communications

  • Identify and develop marketing trends across Facebook and Twitter

  • Copywrite all blog content with the aim of providing useful tips and guides to small businesses

  • Content management and maintenance of the company website

  • Content creation and design of  MailChimp newsletters

  • Create all social PPC and lead generation ad’s

  • Monthly data analysis of KPIs

Head of Marketing at RoundWorks IT June 2018 – December 2018 

Outline - A managed IT Support company based in Nottingham

  • Held full responsibility for all marketing and communication strategies

  • Responsible for managing and driving the marketing team to achieve and exceed targets

  • Full responsibility for all creative design decisions

  • Regularly Identify and developed key marketing trends within the IT industry

  • Maintained and updated blog (WordPress)

  • Built marketing strategies in line with company objectives

  • Designed monthly newsletters using MailChimp

  • Performed monthly performance reports and measure KPI’s across multiple dashboards

  • Management of 4 Social Media accounts: Facebook, Google+, LinkedIn & Twitter

Social Media Account Manager at Hyper Crunch May 2018 - August 2018 

Outline - A full serviced Digital Marketing Agency bringing social media, reputation and digital marketing under one roof.

  • Responsible for driving brand awareness and engagement – delivering the right message to the right audience for a portfolio of 10 clients ( 10 different brands)​

  • Developed and delivered customer engagement and retention strategies

  • Developed strategic social media campaigns across a variety of platforms 

  • Created monthly content calendars for all accounts 

  • Designed marketing visuals for use on social media

  • I was responsible for all digital advertising and PPC campaigns using Facebook, Instagram, Twitter & Linkedin

  • Created monthly performance reports and measure key KPI’s on social media for both paid and organic reach and report key demographics across multiple channels

  • Monitor Google Analytics to identify acquisition sources and identify key needs and opportunities to increase conversions

Digital PR Account Manager at Datadial April 2018 - July 2018

Outline - A full serviced Digital Marketing Agency in Hammersmith, London

  • Responsible for driving brand awareness through content marketing and media relations for a portfolio of 6 clients ( 6 different brands)​

  • Wrote 5-10 pieces of white label articles each month optimised with keywords

  • Responsible for all press releases

  • Successful in getting each client featured 3-5 times per month across a variety of blogs, online magazines and online newspapers

  • Responsible for relationship building and key contact management with journalists and magazines across the UK

  • Monitored and measured all PR coverage 

Digital Communications Manager at STOP THE TRAFFIK November 2017 – April 2018

Outline – A non-profit dedicated to stopping human trafficking across the globe.


  • Managed 5 Social Media accounts. 4 UK based and 1 USA based

  • Performed key data research in human trafficking cases across the globe

  • Researched and created PR content promoting and raising awareness via Blog Posts, Social Media accounts and Newsletters

  • Improved page content, keyword relevancy, and branding to achieve search engine optimisation goals

  • Evaluated monthly performance statistics and used data to inform future strategies and increased customer engagement through social media.

  • Worked alongside the Global Partnerships Coordinator helping to establish partnerships across the world

  • Management of the CIVI/CRM database and the web development content and resources.


CEO & Head of Digital Marketing at Jadie Cakes September 2011 – November 2017

Outline – I built my own cake making and decorating business which I successfully ran for 5 years generating over £190,000 in sales after teaching myself all the necessary skills to become a marketing and social media enthusiast.

  • Website management

  • Management of 3 social media accounts

  • Responsible for all SEO, SEM, Google AdWords, Analytics & Content development

  • Weekly MailChimp campaigns

  • PPC

  • Ran 33 Cake Making and Decorating Classes teaching the art and skill of cake making


Please ask for further employment history



  • LinkedIn Learning: Become a Content Strategist 2018

  • LinkedIn Learning: Become a Digital Marketer 2018

  • Google: The online Marketing Fundamentals 2018

  • Google: Advanced Analytics 2018

  • Google: AdWords & Digital Display Fundamentals 2018

  • PRINCE2: Project Management 2017

  • eMarketing Institute: Social Media Marketing 2016

  • eMarketing Institute: Content Marketing 2016

  • ALISON: Social Media Diploma 2012

  • NVQ Level 2 & Level 3: Health & Social Care 2009

  • Souter’s Legal Secretary Diploma 2008

  • AS/A2 ICT & Development 2007

  • BTEC Computing & Development Software 2005

  • GCSE: Math English/English & Business Studies Grade B 2004

  • GCSE: Spanish, RE, History, Science Grade C 2004