In 2018, 60% of marketers said they create at least one piece of content each day and, there are over 5 billion Google searches every day.
If you want to build trust, generate leads, influence conversions, improve your sites SEO, showcase your expertise or cultivate customer loyalty, then you need to include content marketing in your strategy.
Not only does blogging allow you to gain authority in your niche, but did you know, you have a 434% higher chance of being ranked highly on search engines if you feature a blog as part of your website.
Are you an expert in your field with a raft of knowledge, data and maybe even an insight recent research? If so, you might want to consider producing a whitepaper. A white paper is a document combined with expert knowledge and research with the intent of fully informing the reader on a particular topic.
Gated content is used for the sole purpose of sharing knowledge in exchange for generating a new lead. First of all, I'll create a landing page which will promote the type of content that we're offering in exchange for the signup and then I'll market this page in a variety of ways. The types of content gated that you might want me to leverage could be an ebook, a learning course, checklists, useful guides, top tips, digital templates, industry research & more.
Did you know that people can recall 65% of the visual content that they see almost three days later In comparison to 10% of written content three days after it’s read? So, our brains are far more engaged by storytelling than a list of facts. This is why Infographics are on the rise in content marketing. They allow you to pack a ton of information into one image in a way that is visually enticing and easily digestible.
CONSULTANCy & training
If you're looking for an insight into the types of content marketing and perhaps you need guidance on genre and content type, I've got you covered. I can provide hourly consultations and or in-house training to help you seamlessly leverage the power of content marketing.